You can just tell when a fitness product is targeted toward the male market. Recently Brent was looking online for some new cycling DVDs. (These are videos meant to guide your workout on a stationary bike or trainer, as I’ve written about before.) Consider these actual titles that he found:
1. No Slackers Allowed
3. Muscle Breakdown
4. The Uphill Grind
5. Have Mercy
6. Have Mercy, “The Sequel”
7. Bending Crank Arms
And his favorite,
I have to admit, all these are motivating titles. At least… they motivate me to run away, not to participate in the workouts. Why on earth would men be drawn to these masochistic-sounding things?
So here’s my theory: I suspect this tendency stems from that well known masculine-flexing-in-the-mirror motto: “No Pain, No Gain.” To the male mind, which tends to boil everything down to its simplest form, this phrase represents an elementary mathematical formula:
“Pain = Gain.”
The logic here makes sense in a testosterone-driven kind of way, although cause and effect may have gotten slightly blurred in the process.
Women’s workouts, on the other hand, seem to have titles that emphasize results rather than suffering:
Tone It Up
Buns of Steel / Abs of Steel
Tank Top Arms, Bikini Belly, etc.
Now, there may very well be some pain involved, but we focus on progress toward a goal. With no need to appear “macho,” we ladies reject pain for mere pain’s sake. See how sensible we are?
Brent and I finally agreed on a couple of virtual-reality type videos we think we can enjoy together, like Front Range and Into the Hills: Colorado and the intriguing Tucson Training Ride. With these, we can each suffer / make progress at our own pace and enjoy some breathtaking scenery at the same time.
It’s a great solution, but I think Brent later took just a teeny little dig at my judicious budgeting of effort. He claimed to have found the perfect cycling video for me.
The title? “Coasting Made Easy.”
Hmmmm. Yeah, now we’re talkin!
Thanks for reading!
PS: I am happy to be linking up with Jen and the Soli Deo Gloria girls.